Physical inactivity is a major global health concern, increasing the risk of chronic diseases and reducing quality of life, particularly among older adults. The challenge is especially pronounced in the UAE, where seniors rank among the least physically active populations worldwide.
In 2021-2022, in collaboration with the Abu Dhabi Department of Community Development (DCD), C-BID designed and evaluated Forever Fit, a behavioral intervention to increase seniors' physical activity.
This initiative led to a 400% increase in daily physical activity among previously inactive seniors through carefully tested nudges. By applying behavioral insights, Forever Fit demonstrated that simple, well-designed interventions can create lasting improvements in health behaviors. Building on its success, the program has been implemented across Abu Dhabi, exemplifying how C-BID’s research directly informs and enhances public policy.
Co-Director C-BID
Co-PI C-BID
© Center for Behavioral Institutional Design, 2025.
